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After working for a Japanese car company, I know there are only two types of car builders: engineer and great engineer.
In this way, in an industry, traditionally experienced engineers and established automotive giants, KG motors and its founder -breaking ambot EV are especially amazing due to the unconventional background of its founder Kazunari Kosunoki.
Lay far from the ordinary automotive engineer, Kosunoki made his business route from the world of creating YouTube content.
Born in 1981, Kosonoki belongs to Hagsheeroshima, a suburban area in Japan, which is mostly characterized by the unseen streets. This upbringing created a deep, practical understanding of challenges facing traditional -shaped vehicles in such an environment. It is observed that “cars are huge” for Japan’s citizens and rural scenes.
He also witnessed the decline of public transport in many rural parts of Japan and the growing need for personal movement, especially for the aging population of the nation, especially for the nation’s old population.
Kosunoki has no regular background of engineering in automotive design or manufacturing. Its strength is not in the development of a complex mechanical system, but in the extraordinary ability to lead and collect a highly skilled team.
They, with surprising, strategies (through their wide network) and in terms of strategies (respondents and those who expressed interest in their journey) recruited experienced professional professionals of large Japanese automotive companies, including body development, suspension, suspension and defense. It cooperates with mutual cooperation that a clear market vision, even from an unconventional source, can be translated into concrete and successful products, taking advantage of the right skills.
As the creator of YouTube content, Kosonuki’s former experience has significantly affected the approach of KG Motors for public relations and consumer engagement. The company shares public video footage of the development of the mebot, which includes a significant diagnosis of tight tests and crash safety on the snowy hokido roads. This transparency is born directly from the content creator’s mentality, which promotes confidence and has a unique connection with potential users, showing the vehicle’s capabilities in a compelling and accessible way.
It has talked about promoting the idea of Mibot, not as a single solution, but as part of a number of solutions that can lead to movement based on the need for mass production.
From digital content to automotive innovation, the journey of Kazunari Kosunuki acts as a powerful testament to how to create a fresh view and effective team can disrupt traditional industries and with significant success can meet the market’s important demands.
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