BYD’s 2026 model raises the fresh question: better NEV value or universal advanced ADAS?

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BYD recently launched updates to its DM-I models for 2026—most recently, the Kin El, Song El, and Song Pro. Typically, BYD refreshes models in Q1 when sales in China are seasonally depressed. However, BYD has essentially cycled its entire DM-I lineup. This will make each model eligible for the revised 5% purchase tax rebate next year. It also means entry-level models have increased range from the equivalent of a Chevy Volt to the range of a first-generation Nissan Leaf (~133 km). Meanwhile, their more premium models only extend the EV range to 200-250 km. Beyond the EV range, these models use an electric motor as the primary means of propulsion. This already makes them superior to isocentric PHEVs that regularly engage the engine for moderate acceleration or highway operation, regardless of range rating. Newer models now have enough range on battery power to cover daily driving, not usually requiring a daily charge.

The added EV capability comes with an upgraded interior and additional features. BYD’s active dampening Disos-C suspension is now standard on more models. Prior to the expected ban on pop-out door handles in China, the LDM-I was also updated with semi-hidden door handles. Features like HUD, heated/ventilated/massaging seats, and on-board refrigerators also come standard on higher trim levels. Looking at the spec sheets on BYD’s Chinese website, the cars have improved significantly while prices have remained largely the same… but an intelligent driving system has been dropped from the entry-level trim on some models.

BYD launched its “All for Intelligent Driving” initiative earlier this year and added the Deloitte or “God’s Eye” system to its lineup. The system includes 12 cameras, 5 radar sensors, and 7 ultrasonic sensors on base models, with leather and improved capabilities added to more premium models. At the time, putting these systems on entry-level vehicles seemed like a major step. The thought was that people would force it so much that everyone would demand it on everything. The intelligent driving system still features heavily in BYD’s marketing materials. However, we first saw it removed on the new entry-level Han trim. The general assumption was that it was removed for car service vehicles. Now we are seeing it being removed on some other entry vehicles.

For example, this happened with the 2026 edition Song Pro DM-I. In February, this entry-level PHEV SUV saw the launch of the “Intelligent Driving Edition” with a minor refresh. The latest version, launched last week, increases range by 75km to 133km and reduces fuel consumption to 3.2l/100km (73.5mpg) when running on petrol. In addition, the interior was upgraded, with the shifter moving from the center console to the steering column. Overall, it’s a better vehicle, while keeping the starting list price at the same 102,800 RMB (US$14,435). However, it now costs ~10,000 RMB (~1,400) to upgrade to the trim that includes Intelligent Driving.

It’s not a huge gap. It’s not like Tesla’s new US base models, where you have to fork out ~5,000 for trim and then $8,000 for software. This gap is almost the entire cost of these cars. But both Bai and Tesla are taking a step back from adding ADAs to every vehicle.

This begs the question: Are ADAS/intelligent driving/(surveillance) autonomous driving systems as good as many of us once thought? Is focusing on EV efficiency and better allocation of resources instead of focusing on ADAs/autonomous driving? Or will a high-performance ADAS system become so compelling that everyone demands it on every single car? Is it just to get people in the door with a low price and then raise them? Will those who opt out of the ADAS system? Or does focusing on EV value provide a better path to technological development?

I have a feeling that, as in many areas, the answer would be: “It depends.” In one way or another, EVs have been linked to ADAs, but that doesn’t always have to be the case. BYD isn’t giving up on “intelligent driving” and is rapidly adding capabilities through OTA updates. However, they are providing options. Maybe because consumers want them.

That said, which would you prefer? Would you opt out of an intelligent driving system if you could save money or improve performance? How much do they add to you? Is it something that is nice but not necessary? Would you sacrifice performance for greater autonomy? Or would you prefer EV makers to focus more on making EVs?