Part 1 in the new series 1: Business lessons from Egypt’s Pharaoh.
In a world that suffers from branding, very few people performed well – 3,000 years ago. Ask the modern era of ancient messages, just ask the Jean-Geliaom Olat Pieter. The Egyptian expert and a hirugalphic cryptology expert recently revealed a hidden robe in Paris over the Laksur Obsercal. (He was able to climb on the renovation scripts to check it.)
The 3D message was intended to spoil the Nile Passengers – especially targeting the Sharafat class – which was approaching Laksur Temple by boat during the Opeat Festival. Message: To glorify the divine truth of the Pharaoh of the rule and ask for donations in the temple to please the wrath of the gods. Typical.: It was a strategic, special and absolutely brand-this with a strong compulsive call for action. If Ramses were alive today, he could run a global PR firm – or at least in connection with a winning political campaign.
But here’s the turning point: Ramus Nile was not just a PR talented. Its view for image building, rhetoric, and strategic predators offers Surprisingly is that modern lessons For today’s businessmen and marketers. Whether you are running a growing business or wanting to make your brand unforgettable, you can learn a lot from Egypt’s most self -esteem from the king.
Being a busy business, you don’t think you have time for ancient history. But you know the name of Ramus. You have seen his great choice in Abu Sambal. You may have given a glimpse of its large sculpture – 70 -foot -tall lighted guests at the Grand Egyptian Museum of Cairo. Ramus was not just a ruler. She was a builder, a fighter, a negotiator, and an unstoppable force of nature that born about 100 children and ruled Egypt for 66 years.
But maybe most impressive: Ramus was an idea of an idea. A spin doctor before the term existence. This is what He can teach us.
Get older and be seen
Remus never lets go of humility. If you compare it to a modern personality, think of someone about Bold, Bresh and Media Lovers-just like Trump like Trump without Twitter storms and conflicts. Rimus ensure that he has a syllable Everywhere. North, south, east, and west. Sculptures, temples, logs – an example of Egypt and it increased tremendously to the victorious lands.
It was not more clear than Abu Sambal, its two great temples in the south near the new border. The king’s four great sculptures – every 70 -foot -long tall long tall long part. It was not just an architectural achievement. It was a power move. A stone billboard, announcing: “This is what he rules here.” Even inside the temple, Ramses placed himself in the “Holi of Halls”, the gods Aman, Patha, Ra Harkhti and himself, and himself, and himself. Sometimes the showman – he even went a step away. Every year on October 22 and February 22, he raised his temple so that the rays of sunrise illuminated his face and two gods with him. Nargest? May be. But definitely excellent!
Business Takeway: Don’t be afraid to give a bold impression. In particular, Canadian businessmen often struggle politely. But when it comes to marketing, it makes a difference. Be strategic, be proud, and grow up in your branding. Sometimes, harmony is the most effective ad and the way you can stand in the crowded market
Rotate your stories of success
One of the most famous achievements of Remus was Kadish’s battle, which was fought against hitters. Historically, it ended in a draw. But not according to Rams. He had a large amount of relief in Egypt in at least five temples Helmet As a lonely, brave conqueror, his troops were charged with the enemy.
Was it all true? Not at all. But that was not wrong too. Remus put the story in his favor, and created the story of bravery, dominance and godliness. As a hero itself.
Business Takeway: Tell your story – and tell it well. If you have got the client’s success, show it in the best light. Post this case study. Post praise. Do not let the perfect enemy of development. Even if there were collisions in the road, if the result was winning, Is the owner of the story. Frame your victories. The impression of shape. As Ramses showed, history remembers the story that is often said to be more powerful and most.
Maintenance, reuse, recycle
Massive temples and sculptures resources. Many of them were never ready from the beginning, the strategy, from the beginning. Instead, they often handled the monuments of the previous kings – eliminating their names and replaced them.
In his image, Oblisx, sculptures, even the entire temples were re -prepared. Result? Visual landscape sharp, cheap domination. And the idea that Rimus was in fact responsible for more than that.
Business Takeway: Don’t resurrect the wheel. If you are launching a new service or entering a new market, see what is already there. Can you recover the content, adopt a former product, or even resurrect an inactive brand? Smart resource management is everlasting – and sometimes, taking strategic loans can give you the edge.
The ultimate thinking on Rims and his PR
Rams Azim did not trust the words of the mouth. He created the story. It built the goal, with the impression of the shape, and made its way to the infinite. For modern businesses, marketers and leaders, there is a simple but powerful lesson: control your story – or someone else will do.
Remus ruled the 13th century BC. But his plans?
Pure 21st Century talented.
_____________________________________________________________________________
Learn more about Ramus II and other pharaohs in our upcoming learning events:
Money: Egypt’s largest museum. Stories, treasures and experience
Everything you need to know about the world’s largest archaeological museum – is opening in Giza this year!
Join us for an interesting three -part course that exposes the epic journey of this demolished museum: its concept and architectural miracle to its global exhibitions and very expected opening.
Saturday 1: Vision and Architecture-Faced Ground Breaking Design, Decades Building, and Covering Challenges.
Saturday 2: Soft opening collection – step inside the new open galleries from the grand stairs to the demolition exhibitions.
Saturday 3: Totnakhman re -imagined – experience the King’s treasures like never before in the amazing new display.
Tuesday, May 6, 13 and 20 | 4: 00-5: 30 pm
Will be recorded
