Vox wagon name change for electric cars is a huge thing

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Steve Henley reports about the new Vox Wagon’s new project on how it will name an electric vehicle model, and it is easy to imagine the story that is just climbing the radar. However, this is a really big deal. I was just about to write on the story when I saw that Steve had just presented his piece, but it guarantees several articles in my opinion.

I really liked the Vox Wagon’s ID Convention. It was clear, a type of 21st century, and it was easy to remember. – It often felt as if companies do not give their EVs a unique name, they are not serious, they are not trying to sell them in reality, and only hope that the trend of EV is over – or at least delaying the real effort. Often the most important thing is that EV batteries and power trains were only being erected in the bodies designed for internal combustion engine power trains.

So, why am I passionate about this change from Volkswagen?

First, Volkswagen has shown a serious transfer to electric vehicles. It did not even cross my mind that the company would stop giving priority to this shift and would design future models around the ice power trains. This is not what it is about.

In the automotive world, though, many models have been going on for decades. In today’s era, the version of the 1970s is actually nothing common, or almost nothing, but they continue because people are associated with their memories and past favorite choice. Their cars are other expensive or extremely expensive purchases that make people make, so they care about them, they have important memories of buying them, and where they were in this place in their lives, and often make them so part of the family that they even give them names. It can depend on the simplest thing as the model name using these memories to tilt and sell a new car to someone.

Even when people do not connect to their cars, Are getting addicted to something Can be very important. Say that you had Volkswagen Polo or Volkswagen Golf, it has no name because you are not really like this, but the car has always served you well and looks like a good price. In this situation, many people want to recapture only one model. They do not want to take the risk of getting something.

Therefore, phase the models that are accustomed to. Many people will not feel comfortable buying a new model, and will be more open to buy another “old” model, which is used by another brand rather than trying something new and dangerous.

An upgraded version – giving an electrical version – the one they use is an easy way to sell for a good part of the population. It can also help reduce their concerns about the new power train. “Oh, now it’s electric. But it’s still a polo, so I’m sure it’s fine.“

I imagine that the decision had a bit of handling and conversation around the Volkswagen Board room, but imagine how many times these executives spoke to people who buy golf, Pass, Paul, Jetas and other models for decades and talked to them how much they love these specific models. They also have market research data, which shows that a certain percentage of buyers want to reproduce only one model.

With decades of marketing around the individual market brands, it is understood that we are moving to power trains and continuing cultural pace. Another example of this, Volkswagen has just released a new press release titled “Polo’s 50 years of polo: Volkswagen celebrates the anniversary with a brilliant video. Even in the age of flowing and EV. 2ll “didn’t deduce.